Thought Industries (TI), a customer learning platform, had a rich content experience on their academy and website—but it wasn’t dynamic. The static in-product admin dashboard meant users saw the same content every time they logged in. The Customer Education team wanted to capitalize on this prominent space and combine their content and product experiences. Candu offered the perfect solution: a flexible admin dashboard. The dynamic UI surfaced helpful and relevant information in a place where customers could benefit from it the most.
To motivate users throughout their learning journey, the team experimented by introducing monthly themes and editions to the dashboard. Customers get the latest and greatest content—including product updates, marketing news, and training materials. Sharing new and relevant content directly inside the platform helps encourage customers to log in to the product for product-related information.
When Thought Industries launched a new Reporting Hub, the team updated the admin dashboard edition to reflect the big release. Videos, guides, and thought leadership content helped showcase the tool alongside go-to-market messaging that defined the value proposition. Candu-powered in-app content has been highly successful at not only enabling customer learning but increasing the awareness and adoption of core product features, education resources, and marketing initiatives.
One of the first Candu-enabled promotions was the TI Academy. The team saw a 101% increase in active daily users, and 80% of new users within the last year have engaged with it (compared with 5% before launching with Candu). Surfacing dynamic content has been highly effective overall, and the Flexible Dashboard has become an essential part of the TI experience. TI customers love to see a mix of new content rather than returning to the same experience each time.
Alejandro built tailored templates in Candu to streamline TI’s monthly updates. These templates continue to enable anyone—including non-technical team members—to unleash their creativity without coding. While the TI team regularly experiments and innovates on the fly with Candu’s UI components, they’ve maintained their core brand and design standards. No-code image, text, and link editing within Candu’s UI component builder ensures a quick and easy launch for each new edition without compromising style.
Watch our webinar with Thought Industries to get inspiration or start creating with the templates they used.
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