Turn First‑Time Users into Power Users — No Code Required

See a 20% boost in activation, cut churn, and delight users from Day 1.
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how TO candu

How Candu Works

Build effective user onboarding experiences that increase activation and reduce churn.

Install in minutes

Add a simple JavaScript snippet to your product and start building onboarding checklists, banners, hotspots and product tours immediately. No engineering cycles or complex integration required.

See the setup process
Make Growth Specialist demonstrates Candu onboarding checklist interface

See how a Growth Specialist built a no-code, in-app resources hub with personalized content that drives user activation directly inside Make’s platform.

Explore templates

Create onboarding checklists, guides, and user flows using our visual editor. Choose from proven templates or build custom experiences that match your brand and user goals.

Explore templates
Make's in-app resources hub

Launch & Iterate Fast

A/B test different onboarding approaches, segment users by role or experience level, and optimize based on real performance data. Make improvements in minutes, not months

Learn about analytics
increase in
Activation rates
+20%

Teams increase user activation rates by adding onboarding checklists that keep users on task with highly relevant quick-start resources.

How Moz Got 8 Out of 10 Users to Love Its Onboarding

From engineering bottleneck to marketing independence with goal-based onboarding that drives conversion

8/10
User satisfaction rating
9K+
Accounts onboarded
20%
Free-to-paid conversion lift

Ready to Transform Your Onboarding?

Join thousands of companies using Candu to create engaging user experiences

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Master User Onboarding

Learn from the best with our curated guides on creating onboarding experiences that drive activation and retention

Best SaaS Onboarding Examples
Best Practices

Best SaaS Onboarding Examples, Checklist & Practices for 2025

Discover proven SaaS onboarding strategies that reduce churn, increase activation rates, and help customers reach their "aha" moment faster. Learn from industry leaders like Slack and Figma.

8 minutes read
Read the Guide
4 Ways to Personalize Your Product Experience
Strategies

4 Ways to Personalize Your Product Experience

Transform your one-size-fits-all onboarding into personalized journeys based on user roles, goals, and lifecycle stages. Boost activation rates with proven personalization tactics.

7 minutes read
Learn Strategies
The Complete Guide to Self-Service SaaS Onboarding
Complete Guide

The Complete Guide to Self-Service SaaS Onboarding

Analyze proven self-service patterns from 15 leading SaaS companies including Mailchimp, Klaviyo, and HubSpot. Data-backed strategies for product-led growth.

12 minutes read
Get the Guide
Create user experiences that drive activation, retention, and growth.

Ready to Build Better Onboarding?

What Is User Onboarding?

User onboarding is the process of guiding new users through your SaaS product to ensure they understand its value and can use it effectively. Whether you’re onboarding enterprise customers or individual users, the goal remains the same: Helping new signups achieve their goals quickly and effortlessly, becoming long-term customers.

A great onboarding experience sets the stage for long-term success by reducing friction, increasing satisfaction, and driving deeper engagement. By providing intuitive in-app guidance and relevant support, a self-serve onboarding ensures users have the tools they need to start using your product on day one. Learn 4 ways to personalize your user onboarding >

Candu simplifies user onboarding by allowing you to create interactive product tours, onboarding checklists, and tutorials that integrate seamlessly into your platform. These features help you onboard users in a way that feels natural and intuitive.

User Onboarding Best Practices

  1. Understand Your Users: Tailor onboarding to your user’s goals, pain points, and use cases with a signup survey. The more relevant the experience, the more engaged they’ll be.
  2. Focus on First Wins: Help users achieve their first “aha moment” quickly to build confidence and loyalty with an onboarding checklist.
  3. Keep It Simple: Avoid overwhelming users with too much information upfront. Deliver guidance in manageable steps with a product tour.
  4. Personalize user onboarding: Use Candu’s segmentation to create dynamic, in-app experiences that adapt to user behavior and needs.
  5. Track and Iterate: Analyze your user’s behavior to continuously refine your onboarding process and content.
User onboarding flow

The User Onboarding Process

  1. Gather Insights: Begin with a signup survey to learn what users care about most, allowing you to tailor the user onboarding journey to their specific needs and goals.
  2. Welcome Users: Start with a warm, branded welcome that sets the tone for the onboarding journey.
  3. Communicate the Value: Explain how key features solve your user’s problems in every empty state. A little social proof goes a long way.
  4. Don’t just Tell, Show: Provide clear instructions in a user onboarding checklist or interactive product tour to help users activate on key product features.
  5. Gather Feedback: Ask users for feedback on what’s working (and what isn’t).
  6. Everboarding: User onboarding doesn’t end with activation. Drive feature adoption with evergreen content like contextual tips, and release notes.
Get started now page template

What is churn in software products?

Churn refers to the percentage of users who stop using your product within a given time period. High churn rates often indicate users aren't finding enough value in your platform to continue using it. Effective user onboarding is the best way to reduce churn by guiding users through your product's core benefits and helping them achieve their goals quickly. By addressing pain points early and ensuring users experience value from day one, you can significantly improve retention rates.

How can I increase user retention in my SaaS product?

User retention improves when users perceive and realize value from your product. Start by delivering a personalized onboarding experience that helps users achieve quick wins. Use tools like Candu to create dynamic, in-app guidance that adapts to user behavior and keeps them engaged. Track user behavior, gather feedback regularly, and continuously refine your onboarding process. While there's no silver bullet for retention, focusing on user success from day one yields the best long-term results.

What is the difference between product onboarding and user onboarding?

Product onboarding focuses on familiarizing users with specific features or tools - it's about teaching users how to use your product's functionality. User onboarding is about the individual user's needs and goals. It guides users toward achieving their specific objectives and deriving maximum value from your platform. While product onboarding is feature-focused and may work for new product launches, user onboarding prioritizes the overall user experience and drives better long-term success and retention.

How does Candu improve user onboarding?

Candu offers customizable onboarding solutions including interactive checklists, product tours, contextual hotspots, and empty states that integrate directly into any web application. These tools help you create seamless, engaging experiences that guide users to activation without disrupting their workflow. With Candu's no-code editor, you can build personalized onboarding flows in minutes, not months, and continuously optimize based on user behavior and feedback.

How does Candu reduce churn and improve activation rates?

Candu reduces churn by enabling product teams to create personalized, dynamic onboarding experiences that keep users engaged and focused on achieving their goals. Using tailored checklists, interactive tours, and contextual guidance, Candu ensures users understand your product's value and stay on track. Our built-in analytics help you identify and address common pain points by tracking user behavior and engagement patterns. Companies like Make see 4-6% activation lifts and Moz achieves 8/10 user satisfaction ratings using Candu's onboarding tools.

Can I implement Candu without engineering resources?

Yes! Candu is designed for no-code implementation. Simply add our JavaScript snippet to your product and start building onboarding experiences immediately - no engineering cycles or complex integrations required. Our visual editor allows product managers, designers, and marketers to create and launch onboarding flows independently. Most teams have their first onboarding checklist live within 15 minutes of installation.

Ready to get started?

Build better user onboarding
in your product

Star 4.5 G2 Trusted by product teams
Onboarding checklists live in 15 minutes
8/10 user satisfaction like Moz
No-code implementation
User onboarding checklist in action