.png)
seoClarity supports over 3,500+ brands and agencies as an AI-driven search and content optimization platform. Mark, VP of Product Marketing & Training, launched an in-app Workflow Video Library for seoClarity with the help of Candu. To drive self-serve support at scale, Mark leveraged Candu’s no-code editor to easily create, embed, and maintain a library of quick how-to enablement videos delivered via seoClarity’s existing app. This product-led initiative empowered users to find key resources that resolve queries without leaving the app—and without intervention from the Customer Support team.
seoClarity is known for its above-and-beyond responsiveness and proactive user support. To continue meeting and exceeding users’ expectations, Mark wanted to solve a key client training challenge: helping users independently answer essential how-to questions.
At the time, clients relied on contacting the support team directly—which often stalled engagement as they waited for a reply. The team knew that short videos could resolve these queries. But discoverability was still an issue—users were reluctant to leave the app and view external video content.
Candu enabled Mark and the team to provide support resources to users where they needed them the most: within the seoClarity application. Users can now directly access a library of relevant how-to videos at their convenience—self-resolving queries without engaging the support team. With Candu’s no-code editor, Mark and the team can instantly add and update new videos to rapidly accommodate the changing platform; the library is always accurate and up-to-date without the help of developers.
After activating the Candu-created video library, seoClarity has seen average video views triple while significantly enhancing its high-quality customer service experience. The library’s success inspired Mark and the team to plan additional content with Candu—including an onboarding experience.
To create an experience similar to Mark’s, check out the pre-built Candu templates featured on this page. Candu’s no-code UI components make it quick and easy to customize and surface content so you can build product-led experiences right inside your app.
—
seoClarity focuses on users' search experience and guides enterprises on their journey to SEO Excellence. Using a combination of deep machine-learning and real-time insights, seoClarity covers the entire SEO lifecycle.
seoClarity is trusted by 3,500+ brands and agencies, including Zillow, Expedia, and Orbitz and is ranked by G2 among other platforms in the SEO industry as a product Leader, a High Performer for Enterprise and Mid-Market brands, and Easiest to do Business With for Mid-Market brands. For more information on seoClarity, visit https://www.seoclarity.net/platform/.
.png)
.svg){kind=icon}
