CareerPlug, a renowned hiring software, had a clear vision for its key activation goal: increase the number of customers posting a job advertisement within a day of signing up. But their users had pop-up fatigue, which led to high dismissal rates. CareerPlug needed a friendlier, user-first experience. By interlinking Pendo guides with a Candu “Getting Started” UI component on their home dashboard, the CareerPlug team diversified their onboarding workflows.
The CareerPlug team wanted users to have an opt-in experience for “Getting Started” content. A more considerate, less disruptive user experience (UX) would give users the freedom to browse the home dashboard and other key areas of the product before they’d learn how to post their first job. Together, Candu and Pendo enabled a frictionless onboarding journey and activation path by serving the right content at the right time and place.
Candu’s no-code components allowed CareerPlug to personalize by plan type—allowing a quick pivot from a one-size-fits-all approach to segmented welcome videos for Basic and Pro users. Candu empowered the CareerPlug team to update their messaging as well. The team strategically positioned themselves as “mentors” and “guides” throughout their welcome content. Users now receive more relevant and thoughtful information than ever, which helps drive platform engagement.
Over the last six months, CareerPlug has experimented with different “Getting Started” experiences—including transitioning away from a step-based checklist. Their new opt-in journey beautifully interlinks Candu’s welcome content with launchable Pendo walkthrough guides for a streamlined experience that assists users in listing their first live job.
Want to add an in-app “Getting Started” component like CareerPlug? Check out a few of Candu’s pre-built templates.
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