Anthill, a deskless workforce management platform, prepared for a phase of rapid growth by launching a Candu-created in-app homepage. The experience helps onboard new customers and better support existing users. It’s a resource-packed warm welcome. Customers can access everything they need to get going with Anthill—from a checklist of core actions and shortcuts to critical enablement materials (e.g., knowledge base) to primary contacts for support and feedback. The product-led experience strategically transitioned Anthill’s manual, high-touch onboarding process to a quick-start self-service model.
Anthill, a startup experiencing explosive growth, found it challenging to onboard enterprise customers; each has a large user base. They needed a scalable solution. After providing a high-touch experience to existing customers, the Anthill Customer Success team wanted to optimize their knowledge and learnings and reduce the time spent on manual and repetitive activation activities. Their previous homepage wasn’t providing customers with valuable information or resources, which motivated them to repurpose this underutilized platform real estate by implementing a product-led solution.
By creating the homepage experience with Candu’s no-code builder, Customer Success Manager Sarah is now empowered to quickly iterate and refresh the homepage user interface (UI) based on continued learnings, process changes, and content updates. The Product team is also happy to have a solution that continually improves their user experience (UX) without impacting engineering resources or development sprints.
By connecting their Hubspot CRM with Candu, Anthill leverages customer data to personalize their homepage experience based on a user’s journey phase. Now, the product homepage automatically updates to show activated users different and more relevant information—such as valuable reports and metrics based on their product usage.
The ability to quickly and easily update the homepage with Candu’s drag-and-drop editor has also enabled custom dashboards that assist with the sales process. Prospective customers now have a window into the in-app experience their users can expect from the Anthill platform.
Candu empowered Anthill to free up Customer Success resources, improve first-time experiences with the platform, and reduce time to the first value.
To create an experience similar to Sarah’s, check out the pre-built Candu templates featured on this page. Candu’s no-code UI components make it quick and easy to customize and surface content so you can build product-led experiences right inside your app.
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