We tore down nine sign-up page examples</strong> from SaaS leaders like Linear, Notion, and Figma. Tiny UX tweaks—often just one form field or a single line of copy—can lift conversions by 30% or more. Below you’ll find the screenshots, patterns, and a copy-and-paste checklist to upgrade your sign-up page today—no code required.
Why Sign-Up UX Matters More Than Ever
Before we dive into examples, let's address the elephant in the room: most sign-up pages are conversion killers.
The Sign-Up Page Reality Check
The median landing page conversion rate across industries is 6.6%, based on 41,000 pages and 464M visits (Unbounce)
Top 25% of landing pages convert at 5.31%+, while the top 10% hit 11.45%+ (WordStream)
The average sign-up form conversion rate for SaaS companies is 36.2% (Heap.io)
Adding one-click sign-up options like “Sign up with Google” can increase conversions by 8.2 percentage points (Heap.io)
The opportunity is between okay and great can be huge. What prevents sign-up pages from converting?
The usual suspects:
Asking for too much information upfront
Unclear value proposition
Hidden costs or trial limitations
Poor mobile experience
Too much extraneous information
Fix these, and you're already ahead of the competition.
10 Best SaaS Sign-Up Page Examples
Let's examine what industry leaders are doing right—and what you can steal for your own sign-up flow
10 Best SaaS Sign-Up Pages (2025)
What today's top products get right—and what you can steal.
1. Airtable
2-panel builder with real-time form fills
2. Clay
Live product preview turns sign-up into a demo
3. ClickUp
1-click sign-up with a blur background
4. Figma
Sparse but sleek — focused on returning users
5. Linear
Minimal form, clear value prop above the fold
6. Loom
Progressive disclosure: social login first, details later
8. Clay — “Live product preview turns sign-up into a demo”
Clay turns sign-up into a product demo by showing live data and functionality alongside the form.
Why it works
Mini video loop shows the dashboard updating in real time.
Copy: “See your data in 30 seconds” quantifies speed to value.
Steal it
Replace static hero with a 5-sec loop of real usage.
Time-box the first aha moment (“in 30 sec”).
Key takeaway: Promise—and prove—fast value.
9. Loveable: Explain your worth
Loveable shows their use case breadth on the sign in panel.
What works:
"Ask Lovable to build interactive prototypes" shows immediate value
SSO option for enterprise users
Steal this:
Use your sign-up page to demonstrate your unique value proposition in action.
Key takeaway: Explain your value on signup.
10. Figma — “Sparse but sleek”
Maximum simplicity: Figma's ultra-clean design removes all distractions.
What works
Clean white layout, ample whitespace; zero distractions.
CTA color pops against the neutral background.
Steal it
Remove every secondary link above the fold.
Use one saturated accent color for the button only.
Key takeaway: Simplicity signals confidence.
The Power of Progressive Profiling
Notice how Intercom asks for company size only after initial sign-up? This progressive profiling approach captures leads first, then qualifies them. By asking "What is your company size?" as a separate step with visual radio buttons (1-5, 6-15, 16-49, etc.), they:
Reduce initial form friction
Gather valuable segmentation data
Can customize onboarding based on company size
Maintain clean, focused interfaces at each step
This approach works especially well for products with different tiers or experiences based on company size.
Avoid these conversion killers that still plague most SaaS sign-ups:
Mistake 1: Too Many Required Fields
Fix: Start with just email. Request additional info only when needed for specific features. Candu's progressive forms can dynamically add fields based on user choices.
Mistake 2: Aggressive CAPTCHAs
Fix: Use invisible reCAPTCHA or honeypot fields. Only show challenges for suspicious behavior.
Mistake 3: Hidden Pricing
Fix: Be transparent. "Free for 14 days, then $X/month" builds more trust than vague "Start free trial."
Mistake 4: Generic Error Messages
Fix: "Email already exists" is better than "Error." Even better: "Looks like you already have an account. [Sign in here]."
Mistake 5: No Social Login Options
Fix: Offer Google/Microsoft SSO at minimum. B2B users expect this in 2025.
Your Sign-Up Page Optimization Checklist
Download our complete 27-point checklist as a PDF, or copy this essential version:
Industry benchmarks show 20–25 % for free trials and 2–5 % for paid sign-ups. Top performers hit 35–40 % with optimized flows.
Should I ask for a credit card upfront?
Generally no. Removing the credit-card step typically increases sign-ups by 2–3×, though you'll get a wider mix of trial users.
How many form fields is too many?
Every field after the second can reduce conversion by roughly 5 %. Aim for 2–3 fields on the initial form, then collect more during onboarding.
Is social login worth implementing?
Yes. Adding Google or Microsoft single-sign-on lifts conversions by 20–40 %, especially for B2B products tied to Google Workspace or M365.
How do I reduce fake sign-ups?
Use email verification, company-domain checks and progressive profiling during onboarding—these outperform aggressive CAPTCHAs without hurting UX.
The Bottom Line
Your sign-up page isn't just a form—it's the gateway to your product's success. The difference between a 2% and 20% conversion rate could be just a few tweaks away.
Start with one improvement. Test it. Then move to the next.
Because every visitor who bounces from your sign-up page is revenue walking out the door.
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