We tore down nine sign-up page examples</strong> from SaaS leaders like Linear, Notion, and Figma. Tiny UX tweaks—often just one form field or a single line of copy—can lift conversions by 30% or more. Below you’ll find the screenshots, patterns, and a copy-and-paste checklist to upgrade your sign-up page today—no code required.
Why Sign-Up UX Matters More Than Ever
Before we dive into examples, let's address the elephant in the room: most sign-up pages are conversion killers.
The Sign-Up Page Reality Check
The opportunity is between okay and great can be huge. What prevents sign-up pages from converting?
The usual suspects:
- Asking for too much information upfront
- Unclear value proposition
- Hidden costs or trial limitations
- Poor mobile experience
- Too much extraneous information
Fix these, and you're already ahead of the competition.
10 Best SaaS Sign-Up Page Examples
Let's examine what industry leaders are doing right—and what you can steal for your own sign-up flow
10 Best SaaS Sign-Up Pages (2025)
What today's top products get right—and what you can steal.
1. ClickUp: “One-click sign-up + blurred backdrop”
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Why it works
- Google SSO by default: one tap and you’re through.
- Blurred hero screenshot keeps focus on the form.
Steal it
- Default to the fastest auth option for returning visitors.
- Use a soft blur to showcase product without distraction.
Key takeaway: The fewer cognitive steps, the higher the completion rate.
Curious about their full onboarding flow? We did a complete ClickUp onboarding teardown with 8 wins and 5 friction points to learn from.
2. Notion — "SSO Everywhere"
Why it works
- Offers every major SSO (Google, Apple, Microsoft, Slack).
- “Continue with email” remains for privacy-minded users.
Steal it
- Add the two most common SSO methods your ICP already uses.
- Keep the email fallback visible—never hide it behind an extra click.
Key takeaway: Optionality reduces abandonment.
Want to see what happens after sign-up? Check out how Notion crafts their personalized onboarding experience.
3. Intercom — “Trust-building copy + friendly animation”
Why it works
- Sub-headline “No credit card required” drops anxiety.
- Small mascot animation humanises the form.
Steal it
- Flag “free” or “no card” as early as possible.
- Use a subtle motion element to catch the eye without slowing load.
Key takeaway: Trust cues beat clever prose.
4. Loom: State your value
What works:
- Step 1: Simple Google sign-up with compelling value prop ("Record your first Loom video in seconds")
- Step 2: Contextual form appears only after initial commitment
Steal this:
- Explain why users why they need your software
- Optional marketing checkbox respects user preferences
Key Takeaway: Break sign-up into digestible steps. Start with social login, then progressively ask for more info.
5. Linear: Minimal form, max clarity
Why it works
- Single-field form removes friction; the email address is the only ask.
- Workspace-focused signup focuses on team collaboration
Steal it
- Move password request to step two.
Key takeaway: One field is often enough.
6. Slack — “Smart domain detection + team recall”
Why it works
- Autodetects company domain and proposes your workspace.
- Saves frequent users from re-typing anything.
Steal it
- Prefill known fields for logged-out return visitors.
- Show “Log in” and “Sign up” on the same screen to avoid dead ends.
Key takeaway: Memory equals momentum.
7. Airtable — “Two-panel builder with live preview"
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Why it works
- Left side explains benefits; right side shows real-time form fill.
- Subtle animation proves it works before you commit.
Steal it
- Split UI: copy on the left, action on the right.
- Show field validation instantly to build confidence.
Key takeaway: Demonstrate value while they type.
See how they continue this visual approach in Airtable's wizard-based onboarding flow—one of the best we've analyzed.
8. Clay — “Live product preview turns sign-up into a demo”
Why it works
- Mini video loop shows the dashboard updating in real time.
- Copy: “See your data in 30 seconds” quantifies speed to value.
Steal it
- Replace static hero with a 5-sec loop of real usage.
- Time-box the first aha moment (“in 30 sec”).
Key takeaway: Promise—and prove—fast value.
9. Loveable: Explain your worth
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What works:
- "Ask Lovable to build interactive prototypes" shows immediate value
- SSO option for enterprise users
Steal this:
- Use your sign-up page to demonstrate your unique value proposition in action.
Key takeaway: Explain your value on signup.
10. Figma — “Sparse but sleek”
What works
- Clean white layout, ample whitespace; zero distractions.
- CTA color pops against the neutral background.
Steal it
- Remove every secondary link above the fold.
- Use one saturated accent color for the button only.
Key takeaway: Simplicity signals confidence.
The Power of Progressive Profiling
Notice how Intercom asks for company size only after initial sign-up? This progressive profiling approach captures leads first, then qualifies them. By asking "What is your company size?" as a separate step with visual radio buttons (1-5, 6-15, 16-49, etc.), they:
- Reduce initial form friction
- Gather valuable segmentation data
- Can customize onboarding based on company size
- Maintain clean, focused interfaces at each step
This approach works especially well for products with different tiers or experiences based on company size.
Avoid these conversion killers that still plague most SaaS sign-ups:
Mistake 1: Too Many Required Fields
Fix: Start with just email. Request additional info only when needed for specific features. Candu's progressive forms can dynamically add fields based on user choices.
Mistake 2: Aggressive CAPTCHAs
Fix: Use invisible reCAPTCHA or honeypot fields. Only show challenges for suspicious behavior.
Mistake 3: Hidden Pricing
Fix: Be transparent. "Free for 14 days, then $X/month" builds more trust than vague "Start free trial."
Mistake 4: Generic Error Messages
Fix: "Email already exists" is better than "Error." Even better: "Looks like you already have an account. [Sign in here]."
Mistake 5: No Social Login Options
Fix: Offer Google/Microsoft SSO at minimum. B2B users expect this in 2025.
Your Sign-Up Page Optimization Checklist
Download our complete 27-point checklist as a PDF, or copy this essential version:
Above the Fold
- [ ] Value proposition clear in <5 seconds
- [ ] Primary CTA stands out visually
- [ ] Social login options visible
- [ ] Trust indicators present (security badges, customer count)
Form Design
- [ ] Minimum fields possible (start with 1-2)
- [ ] Smart placeholders and labels
- [ ] Real-time validation
- [ ] Mobile-optimized inputs
- [ ] Password requirements shown upfront
User Experience
- [ ] Progress indicator for multi-step flows
- [ ] Clear error messages with solutions
- [ ] Loading states for all actions
- [ ] Accessible for screen readers
- [ ] Works without JavaScript
Conversion Optimization
- [ ] A/B test running on at least one element
- [ ] Analytics tracking each step
- [ ] Exit-intent popup for abandoners
- [ ] Follow-up email for incomplete sign-ups
- [ ] Thank you page with clear next steps
Sign-Up Page FAQs
The Bottom Line
Your sign-up page isn't just a form—it's the gateway to your product's success. The difference between a 2% and 20% conversion rate could be just a few tweaks away.
Start with one improvement. Test it. Then move to the next.
Because every visitor who bounces from your sign-up page is revenue walking out the door.
Ready to optimize your entire user onboarding experience? Explore how Candu can help you create, test, and personalize your in-app flows without engineering resources.
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