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Why should you use this template?

Increase free trial conversion rates

Your users are in and trialing your product - win! Now it’s time to let them know about what plans are available once their trial time is up. You don’t want to interrupt their exploration with a pop-up, so use this template to create a subtle prompt advertising your paid plan option that directs them to more information or your billing page to get locked in!

Drive growth and product adoption

Once you have tackled your free trial users,design upgrade messaging that will resonate with different audiences. Build user segments and create multiple upgrade banners to suggest plan changes or premium feature purchases based on the needs of your users and the stage of their journey. Creating different options is easy with Candu’s drag and drop editor - you can switch out content in a few clicks!

Launch More Growth Experiments

You have ideas about how to improve the messaging and timing of your upgrade prompts, so let’s start iterating! Candu comes with built-in analytics so you can track the views, dismisses and clicks of your upgrade banners. Analyze results and then experiment with new messaging and designs to optimize conversion rates. And to generate an even greater understanding of your users’ engagement, connect Candu to Segment.com to visualize all of your users’ data in analytics tools like Amplitude and Mixpanel.

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A live preview of this template

It’s so much easier to update our users on new releases, educate them on thought leadership, and drive product adoption.

Daniel Quick
VP of Learning Strategies

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