Activation
Help trial users reach their first win.
Give each role a clear place to start with an onboarding checklist or guide, right inside your product.
Browse onboarding templates
Growth & marketing
Turn more signups into active users.
Improve onboarding, feature adoption and upgrades with targeted in-app experiences.
From signup to value
Help users take the next step.
Guide trial users to a first win, introduce a useful feature, or show the value of upgrading.
Feature adoption
Put your next feature to work.
Guide the right users with a product tour or focused announcement, placed where the feature becomes useful.
Browse feature adoption templates
Upgrades
Make the value of upgrading clear.
Show what an upgrade unlocks where it is relevant, then use engagement data to refine the message and audience.
Browse upgrade templates
From idea to impact
Build it. Target it. Learn from it.
- 01Build in context
Start with a template or a screenshot from Figma or Claude Design. Refine it in your product.
Explore the editor - 02Choose the audience
Use the data you already have to build segments by role, plan, account traits or product activity.
Explore targeting
- 03Learn and iterate
Review engagement in analytics, compare variants with A/B testing, and improve the next version.
Explore analytics
“Managing all these different segments and different content, maintaining them, requires an iterative approach, with an easy-to-use tool, like Candu.”
Caglar EkimGrowth Specialist, Make
Connect Candu to Claude or ChatGPT.
Find content, audiences and results. Approve changes in Candu.
FAQ
Questions growth teams ask.
Can I target different users with different experiences?
Yes. Choose an audience and placement for each experience using the user data available in your Candu workspace.
What kinds of growth experiences can I build?
Candu supports in-app tours, checklists, banners, modals, forms and other product experiences. The best format depends on the user moment you want to improve.
Do I need a developer to get started?
Your developers install the SDK. After setup, growth and product teams can build, preview and publish experiences in the editor.
Can I measure whether an experience worked?
Review views and interactions for your Candu experiences. For conversion lift or causal impact, define the success metric and comparison method for the experiment you run.
