What defines successful product onboarding?
Successful onboarding doesn't just show customers how to use your product; it shows them why they need it, and it continues throughout the customer lifecycle. Thereby, product onboarding done right will increase your account penetration, depth of usage, and/or your platform score.
What should be included in the onboarding process?
Product onboarding should include a welcome message alongside educational content that guides customers through using your product for the first time. In addition, it should alert users to valuable features and include contact information should they need more help getting started.