🤹 Using Candu to Get Featured Content Noticed
Seenit is a company built around the mission of people-powered storytelling. Their platform enables organisations to crowdsource and edit user-generated video content from anyone, anywhere in the world, and turn it into collaborative stories. Seenit recently launched a new video crowdsourcing platform called Seenit Stellar, and Jack, a product designer at Seenit, wanted to more easily share stories within Stellar to inspire users.
He and his team envisioned a dashboard that would feature resources for users as soon as they logged in. They needed the ability to:
- Highlight release notes, educational content, inspirational stories, and more
- Make updates at will to keep content fresh and engaging
- Test various options to see what resonated with users
The team already had the content, but it was spread across disparate menus and pages. Users had to actively seek it out, which meant it often went unnoticed. Jack and his team needed to put relevant content front and center within the app to drive more frequent visits.
Their solution was The Hub, a welcome dashboard that would display new content to users immediately upon logging in. The Hub would allow the Seenit team to highlight major projects, pin upcoming training dates, share past webinars, socialize relevant blog content, and celebrate recent feature releases. Even better, they could start with one core dashboard for all users and eventually change out the content for different types of user profiles down the line.
How the Inspiration Board Template Helped SeenIt Surface Featured Content
Candu’s Inspiration Board Template became the basis for The Hub, the Seenit app’s homepage. The new dashboard format of the homepage now helps users surface content that’s relevant to them from among Seenit’s huge library of crowdsourced video.
Before updating their homepage with Candu, Seenit’s content creators highlighted featured content on their marketing site, but they had no way to flag it for users once they were in the app. And, having the engineering team regularly post curated content would have been a huge undertaking, using up time and resources they simply didn’t have.
Now, Seenit’s content creators can share what they create with logged-in users, and they can do it without heavy lifting from the eng team. Best of all, because the eng team put such care into the installation, everything fits seamlessly with the Seenit aesthetic, which is especially important for such a visual brand.
How to Create Your Own inspiration Board
The template works best with easy-to-understand sections. In Seenit’s case, they broke it up into Inspiration, Seenit Webinars and Blogs, Release Notes, and Tutorials. Each section then has a few sub-categories, each with a catchy title, a brief description, and a visual.
Next, choose where to place the inspiration board within your product. The template is built for a full screen, and it works best as a dashboard, either on a home screen or somewhere that users visit if they’re actively seeking out content.
Finally, sync with the various content creators on your team and decide who owns which sections and how often you expect them to update those sections. The goal of this template is to pique your users’ interest and get them deeper into your product, so it works best if you keep your content fresh.
Once you have defined ownership, add your initial content into the template, and be sure to update each card to ensure it links to the right place.
Need help getting started with Candu’s Inspiration Board Template? Contact us
It was easy for me to go and add the new content in when we did an update this week.