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Glossary

All the key terms you need to know to understand Candu.
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Glossary
Product-led Growth

Product-led Growth

Content

What does it mean to be product led?

Companies that are product led put their product at the center of their business model, using the product itself as a tool for acquisition, growth, and retention. As the focal point of an organization, product analytics are elevated to the same level of importance as sales and marketing data.


What is high market growth?

High market growth refers to high earnings but often involves a large investment from the business in order to grow at the desired rate.