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Analytics

Deepen your understanding of users by measuring what matters—how they discover, engage, and succeed with your product.
Analytics
✨ What Can B2B Product Managers Learn From Facebook's A-ha Moment?
✨ What Can B2B Product Managers Learn From Facebook's A-ha Moment?

B2B companies often struggle with defining activation. Here is a recipe for understanding how to measure activation and define your North Star metric.

Jonathan Anderson
Analytics
✨ What Can B2B Product Managers Learn From Facebook's A-ha Moment?
✨ What Can B2B Product Managers Learn From Facebook's A-ha Moment?

B2B companies often struggle with defining activation. Here is a recipe for understanding how to measure activation and define your North Star metric.

Jonathan Anderson
Analytics
✅ Three Metrics for Customer Onboarding
✅ Three Metrics for Customer Onboarding

Onboarding success looks different for every SaaS company. Here are three metrics to choose from when measuring account activation for your app.

Jonathan Anderson
Analytics
✅ Three Metrics for Customer Onboarding
✅ Three Metrics for Customer Onboarding

Onboarding success looks different for every SaaS company. Here are three metrics to choose from when measuring account activation for your app.

Jonathan Anderson
Analytics
📈 How Looker Increased Account Engagement by 20%
📈 How Looker Increased Account Engagement by 20%

Learn how Looker used data to shape its user engagement strategy, gain four techniques to orchestrate cross-team collaboration.

Jonathan Anderson
Analytics
📈 How Looker Increased Account Engagement by 20%
📈 How Looker Increased Account Engagement by 20%

Learn how Looker used data to shape its user engagement strategy, gain four techniques to orchestrate cross-team collaboration.

Jonathan Anderson
Analytics
💼 Building the Business Case for Customer Education at Heap
💼 Building the Business Case for Customer Education at Heap

Get the most out of your metrics with a results-oriented method to building a business case for customer education programs.

Jonathan Anderson
Analytics
💼 Building the Business Case for Customer Education at Heap
💼 Building the Business Case for Customer Education at Heap

Get the most out of your metrics with a results-oriented method to building a business case for customer education programs.

Jonathan Anderson
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