Your ship, SAAS PRODUCT, just launched a ton of new features—10 in all, Captain! But there’s nothing aboard to help your sailors make sense of them. What’s worse: You’re watching it all from the shore of a deserted island, where you mysteriously awoke just moments ago. Suddenly, a carrier pigeon flies by with an envelope. An idea strikes. Is it the right one?
Your customers are drowning in a sea of digital advancement. How are you going to keep them active inside your product if you’re keeping them up to date elsewhere? What’s a Customer Success Manager (CSM) to do?